Introduction to Brown

Welcome back to the blog, today we’re going to talk about color psychology. Color Psychology is the study of how colors affect perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumer to consider specific brands or make a purchase.

One of the colors we’re going to be talking about is the color brown and brown has been considered a humble and reliable color – used to cheaply dye clothing and outfit a military uniform. Today, brown is considered a very versatile neutral that pairs well with bold colors like emerald green and sapphire blue. The color of brown is very underused and you don’t see it very much in websites, and it’s psychology is amazing and something to talk about, so let’s take a look.

The Color Psychology of Brown

Now, you’re probably wondering what is the psychology of Brown and why is it important? Well, the color brown is about stability (think about the tree trunk that is strong and stable). It’s earthy and non-judgmental. Brown is the earth or wooden floor beneath our feet, stable and solid, keeping us grounded. It’s comfortable color, brown tones from sand through to chocolate are warm and inviting, it’s friendly and approachable and people open up more to those wearing brown. Brown is hardworking, with both feet planted firmly on the ground. This is why it also isn’t a color seen in corporate business as it’s associated with the earth and the land (farming).

4 examples of using the color Brown

Now, let’s take a look at some examples of some websites using brown color psychology into their websites:

  1. YMC – The software company based in Switzerland develops software solutions for its clients. It’s surprising that a software company chooses a shade of brown for its website. While those can work, we love the contrast made possible by the brown background. Brown usually evokes reliability and durability, qualities every client would want from its software provider. The brown background overlaid with sharper colors, text, and graphics conveys the company’s reliability, inviting potential clients.
YMC brown color psychology

2. LINCOR – This European brand creates some beautiful timepieces, which might make one wonder why it chose to use brown for its website. Although similar luxury watch websites use other colors, LINCOR’s brown website example ensures that it stands out in your mind. Furthermore, remember that brown signifies culture, tradition, and origin. Also, uses brown in its website design conveying these emotions.

LINCOR brown color psychology

3. SLATE – What color comes mind when considering a milk company? Definitely not brown. But what if your company sells chocolate milk, lattes, and mix sticks? Then brown makes sense, right? Right, that’s why the Slate’s brown website design is an incredible idea and creates a mood of relaxation, earthliness, and endurance.

SLATE brown color psychology

4. Madonna – If there’s something that brown especially evokes, its class, elegance, tradition, and privilege. Well, that’s what Madonna wants you to feel when you walk through its doors, and we certainly get that from its website. The acclaimed restaurant/bar/café base in Antwerp has a website that conjures a modern, classy, and elegant.

Madonna brown color psychology

4 MORE websites using the color Brown

5. Art4web – For Art4web, the brown color comes naturally as its hero image is of a person with brown skin color. This beauty website is a beautiful example of what can happen when the web designer and brand embrace the brown palette for their website.

Art4web brown color psychology

6. Ultima – At first glance, it’s clear that Ultima website is a hotel website. However, it differentiates itself due to its use of brown in its hero image and the homepage sections. The backgrounds, titles, and subtitles all have a shade of brown. Even the elements hover use brown. The underlying color scheme evokes class, coziness, and luxury, all fitting concepts for a five-star hotel.

Ultima brown color psychology

7. Black Girl Sunscreen – Black Girl Sunscreen is an e-commerce website that sells sunscreen for black people. It has strong mission to create for people of color, and this value is reflected in its simple yet effective website design. The website’s color scheme includes shades of brown, black, and tan, indicating its focus on reliability and catering to its demographic

Black Girl Sunscreen color brown psychology

8. Ami Cole – Ami Cole aims to enhance natural beauty, with all its products designed to highlight the skin of POCs. Its skin tint is available in different melanin-rich shades. Therefore, it’s interesting that the website features a brown color palette all through.

Ami Cole brown color psychology

Concluding with 4 even More websites using the color brown

9. London Grant – London Grant produces simple yet beautifully crafted products to help customers glow inside and out. The brand is inspired by the art of “less is more,” which is clear form a first look at the website. London Grant has a simple design, but everything works as it should.

London Grant brown color psychology

10. Twigs Paper – The website’s color scheme includes shades of brown and green, which are the default colors of nature. Therefore, visitors to the website are immediately primed to consider that this paper company keeps the environment in mind. The primary background color is a sandy brown interspersed with shades of green. Overall, it’s one of the best brown website designs we’ve come across.

Twigs Paper

11. Themes Kingdom – Many website designs today favor brighter colors like blue and green, so finding one that doesn’t go with the grain is refreshing. Themes Kingdom is a WordPress theme creator that offers services to blogs, restaurants, and portfolios.

Themes Kingdom brown color psychology

12. Alps Coffee – If there’s any any company you’d expect to have brown color scheme for it’s website, it’d be a coffee company. The Alps Coffee website uses brown as it’s very suggestive of coffee. Different shades of brown are used, from the hero image down to the text color and icons.

Alps Coffee brown color psychology

If you would like to see EVERY website that uses the color and psychology of brown, go to:

https://blog.hubspot.com/website/brown-websites

Conclusion

To summarize everything, the color psychology of brown is a very nice color to have on your site giving the sustainability, feel, and the overall vibe in can have on a person can be one of the many ways to enhance and build your website into a calm and collective site.

Even if you don’t believe that any color can mix with brown, take a look at some of the sites above, and you’ll see you can expand your varities of colors with the mixture/combination of brown. Try to implement brown into your site to give off the cool vibe and to give brown a good reputation as being one of the best and nice looking colors to go on a site, as well as having a good color psychology.

If you would like to check out another one of my blogs, go check out the one where I talk about the power of call-to-actions and how they can be beneficial on your site:

https://norfleet.mydcts.org/wp-admin/post.php?post=335&action=edit